FLORENART3 Project in Italy
FLORENART3 - Rinascimento digitale per la sostenibilità del contemporaneo (Digital Renaissance for contemporary sustainability)
The Florenart3 project invites young artists, tourists and citizens to become protagonists and co-creators of contemporary Florence through an approach combining art, digital manufacturing, computer programming and storytelling.
As a first step in the project, the Siena Art Institute and her sister school the Siena School for Liberal Arts have selected a group of young Italian artists between the ages of 18 and 35 to participate in a residence between the cities of Florence, Prato and Siena.
Federica Murittu, Beatrice Beneforti, Federico Niccolai and Giuseppe Maria Mattei, led by young tutor Irene Lupi, young curator Valeria D'Ambrosio and artist Bernardo Giorgi, explored the marginal spaces and aspects overlooked by mass tourism and the stereotyped representation of the city-as-museum in these three locations. The chosen perspective was to map the traditional practices of the territory.
The result of the work of these young artists has taken the form of digital artwork collected on the MapMyArt platform. whose logo was made by the winner of a special call, the young Iranian designer Maryam Honarmand.
November 24 2017 - presentation with Federica Murittu
November 12 2017 - platform inauguration in beta
Florenart3 - Rinascimento digitale per la sostenibilità del contemporaneo (Digital Renaissance for contemporary sustainability) is a project of the Siena School for Liberal Arts and the Siena Art Institute.
Made with the contribution of Sillumina - copia privata per i giovani, per la cultura #sillumina
The Siena Art Institute and Siena School for Liberal Arts thank all the artisans who generously participated in the project by opening the doors of their workshops to our participants.